Job Description
| Position Summary Key areas of focus to include improving the user experience across multiple channels aligning the channels to improve communication and establish a unified marketing G2M platform Other core competencies include customer acquisitionretention driving incremental revenue gains customer lifecycle management reducing cost of salenew customer acquisition ensuring flawless UIUX execution manage project lifecycle and ensure accountability of key stakeholders Areas of Responsibility User Experience Channel Management Responsible for the management of our user experience across multiple channels to ensure flawless execution to adhere to the corporate strategic goals and objectives uncover new opportunities to improve communication and alignment and support other teamsdepartments initiatives Work closely with department VPs and authorized MetroPCS dealers Customer Lifecycle Management Develop customer intelligence and interactive programs based on audience segmentations behavioral data trends web analytics purchase history etc to maximize Customer Lifetime Value (CLV) reduce churn improve customer onboardingsatisfaction improve remarketing effectiveness reduce support costs create brand affinitycustomer loyalty and create positive Word of Mouth (WoM) Work closely with customer Marketing Operations and IT groups Channel Data Analysis Responsible for the overall user experience analysis from a channel standpoint Be the goto for everything data extraction and implement learning to strategize and ensure goal completion Establish best practices and set expectations to measure the effectiveness of implemented strategies Vendor Management Responsible for the overall management of our vendors to ensure a balanced UXCX exists across all channels and best practices are being adhered to at all levels of the organization Minimum EducationCertificationsKnowledge Requirements Bachelors degree in marketing ecommerce business or related field Highlevel of aptitudeproficiency and proven track record of marketing campaigns and measurement Highlevel of aptitudeproficiency and proven track record of UXCX best practices and variables Position requires keen and meticulous level of attention to detail Ability to write concise and accurate Business Requirement Documents (BRDs) for web development and program rollout Ability to report eCommerce trending analytics KPIs causal eCommerce relations and provide recommendations to upper management to optimize program results Minimum ExperienceSkill Requirements Ability to work well independently as well as in a team environment Selfmotivated and results driven to improve revenuemarketing results Ability to adapt to quickly changing situations and requirements Technical aptitude preferably telecom industry knowledge and experience Excellent written and verbal communication skills Highlevel of aptitudeproficiency and proven track record of list segmentation localization and personalization required from a UX perspective Understanding of todays eCommerce trends tools and techniques Experience with eCommerce platforms such as Oracle ATG Content Management System (CMS) or similar enterprise level platform Must have a strong desire for resultsoriented eCommerce performance 10+ years professional digital eCommerce sales and Marketing experience required 6+ years in multichannel (interactiveretail store) management experience 6+ years eCommerce projectprogram management experience required 4+ years in customer lifecycle management 4+ years in user experience management design or best practices 2+ years web analytics experience required with Google Analytics Omniture or Coremetrics 2+ years in managing eCommerce professionals |
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