Job Description
| Boat America Corporation is a Berkshire Hathaway company that provides insurance and other services to the over halfmillion members of Boat Owners Association of The United States (BoatUS) Please visit our web site at wwwBoatUScom for more information about us The Director of Internet Marketing Operations is responsible for increasing insurance towing and membership sales and driving revenue online as well as managing our Internet Operations team This individual will develop and implement the strategic online marketing plan for the company Ensures website achieves marketing objectives and quality standards regarding appearance and content Monitors website visitor patterns and trends and adjusts strategies as appropriate Responsibilities Include Managing our Internet Operations department with a teamcentric collaborative approach Developing a formalized strategy for an online marketing program to increase insurance towing and membership sales and revenue in internet sources Increasing brand visibility to existing and new customers Developing and maximizing internet traffic to the website using all current and relevant web marketing tools and technologies (SEOSEM) including ensuring BoatUScom is highly placed on all major search engines (PPC) Measuring the effectiveness of campaigns using Web Trends and Google Analytics tools and providing monthly status updates to senior management team Developing a strategy to maximize the use of tablets smart phones and mobile applications Required Qualifications Bachelorrsquos degree in Marketing Information Systems or Business Must have 58 years of experience directly related to internet marketing Must have 35 years or more managing an internet marketing team andor web operations team Knowledge of web technologies such as HTML CSS Web Trends Google Analytics IIS Must be highly organized and detail oriented Must have experience in an ecommerce environment and must be familiar with shopping carts and payment systems Must have 35 years experience managing multiple projects and priorities in a fastpaced environment Desired Qualifications Masterrsquos Degree in Marketing or Business Familiar with recreational boating Email Marketing campaign experience Experience with a Content Management System Boat America Corporation is an Equal Opportunity Employer |
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