Job Description
| Search Engine Optimization Specialist Employ search marketing tactics to increase visibility and engagement with content products or services in Internetenabled devices or interfaces Examine search query behaviors on general or specialty search engines or other Internetbased content Analyze research data or technology to understand user intent and measure outcomes for ongoing optimization Responsibilities Search Engine Optimization and inbound marketing Increase leads from web properties while strengthening corporate brand Analyze website visitor data and draw strategic conclusions Keeping abreast of latest ranking signal changes understanding what they mean and communicating those signals to the team Proactively seek out learning and training opportunities Partially responsible for increasing market reach Work within a team to execute organic search marketing strategies Monitor various online campaigns Work on numerous projects often at the same time Set and reach CPA goals Website Conversion Rates Understand the relationship between design development and search marketing Communicating those relationships throughout the marketing team Creating short and long term content development strategies Support and enhance corporate social media efforts Maintaining a budget Job Requirements Experience 4 years minimum working in Search Marketing Field Knowledge of relationship of web coding and search marketing Working with multiple web properties Increasing web traffic Increasing direct contact leads (phone chat forms) Creating KPIs Conversion Optimization Working with a team Corporate branding and increasing authority and trust of web properties Using industry standard analytics software Pay Per Click Experience a Plus Writing experience a plus Programming Skills a Plus Relocation provided for qualified candidates |
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