Yahoo Inc.

Overview

Founded as a hobby in 1994 by two Stanford Ph.D. students, Sunnyvale, Calif.-based Yahoo is now a global company with 500 million daily users visiting its network of Web sites.

Once the leading Internet search service, Yahoo has been steadily losing share to rival Google Inc., which now leads the market for Internet search advertising. At the same time, Yahoo's mainstay of online display advertising has flagged. Microsoft held extensive takeover talks with Yahoo in 2007 and 2008, but the negotiations broke down over price. Yahoo then signed a search advertising pact with Google, but after the U.S. Justice Department scuttled that deal, it signed a similar agreement with Microsoft, which now supplies Yahoo's search technology.

As its search business has struggled, Yahoo is pushing into new media content areas, including sports and into the mobile advertising business. It's also trying out new business models. In May, 2010, it acquired Associated Content, the parent of Demand Studios, whose Web sites for photo, video and text content are produced by low-cost freelancers to boost growth.

Most of its products are available in more than 30 languages, and Yahoo is making a major push into international markets. At the end of 2009, Yahoo acquired Maktoob.com, an online portal in the Middle East with users from the United Arab Emirates, Jordan, Kuwait, Egypt, Saudi Arabia and Dubai. In May 2010, the company acquired Koprol, an Indonesian social network.

Culture

“If you’re looking for a serious job with a side of fun, think Yahoo!” That's how the company pitches itself to the employees it wants to hire. Perks include a gym and basketball and volleyball courts. A Music On the Green concert series has featured artists including Jason Mraz and Taylor Swift. Each Yahoo office has at least one foosball table and games of Faceball, invented by Yahoo employees, which involves two people hitting beach balls at each other’s faces. Some employees have been know to pay off friendly bets by shaving their heads or getting “Y” tattoos.

Yahoo encourages diversity and has a employee groups for African Americans; Gays, Lesbians, Bisexuals and Transgenders, Hispanics and Latinos; and Asians, as well as an Accessibility Group. The groups help guide the company’s marketing, product strategy, recruiting and policy.

The company strives to be environmentally friendly and has pledged to go carbon neutral and encourages its employees to do the same. Philanthropy is also a focus. Yahoo for Good matches donations made by employees to qualified non-profits, hosts a community service day and includes the Yahoo! Employee Foundation, a grassroots philanthropic organization.

Yahoo pens a blog, called Yodel Anecdotal, that aims to provide insight into the company, its people and culture. You can also follow Yahoo on Twitter, where it has more than 33,000 followers.

Recruiting


Yahoo seeks candidates via listings on its Careers portal, recruiters and career fairs. It also offers internships. While the work environment may be quirky and informal, the interview process is classic button-down. As with many large corporations, a human-resources representative typically screens interviewees by phone first. Then interviews progress onto several in-person meetings with management. The biggest obstacle for candidates trying to get their foot in the door often is failing to fill out an application for a specific advertised position -- many job hopefuls simply email their resumes to the company without specifying which position they're interested in, according to a magazine interview with former HR Chief Libby Sartain.

Facts & Resources


Employees:   13,200
Stock Quote   YHOO
Company Site:   www.yahoo.com
Career Site:   Careers



Resources


Subsidiaries & Divisions


  • Hotjobs.com Ltd.

Competitors



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