San Francisco-based Inc. helped create the market for Internet-based software applications used by business customers. Rather than sell shrink-wrapped software, has always let users download its products over the Web, a method now used by most of its larger rivals.

The company's top product category, known as customer-relationship management software, lets sales people track new and existing clients.'s online technology platform allows customers to develop and customize their business applications. The company also sells its products on a subscription basis, another marketing innovation. The company has its own direct sales force and also sells its products through larger distribution partners. It has locations in North America, Europe, Japan and the Asia-Pacific region. is facing growing competition from much-larger rivals including Oracle Corp. and is expanding into new markets. In 2010, it acquired lead-generation startup Jigsaw, its biggest acquisition to date.

Culture relishes its role as an upstart innovator. Chairman and CEO Marc Benioff, once an executive with larger rival Oracle Corp., seldom misses a chance to poke a finger in the eye of his former employer or other larger companies such as Microsoft Corp.. Benioff's interest in Hawaii and surfing was the inspiration for the names of the company's conference rooms.

Philanthropy is integrated into's culture in unique work/life balance approach it calls a 1/1/1 model:

-- 1% time (employees get six paid days a year to volunteer);

-- 1% product donations (discounts given to nonprofits using its CRM software) and

-- 1% equity (company stock provides funds for grants and other assistance for employee-inspired volunteer projects).

Fortune and ComputerWorld magazines have ranked the company on their best companies to work for lists.

Recruiting has an in-house recruiting team. Potential candidates are typically interviewed over the phone first, followed by several onsite interviews with hiring managers. The company tweets about job opportunities

Facts & Resources

Employees:   3,969
Stock Quote   CRM
Company Site:
Career Site:   Careers


Subsidiaries & Divisions

  • Koral Technologies Inc.
  • InStranet Inc.


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