Nvidia Corp., based in Santa Clara, Calif., designs and engineers specialized semiconductors. Its products include high-definition 2-D and 3-D graphics processors for gaming and industrial design applications.

Nvidia's graphics chips, especially the flagship GeForce line, are used by Apple Inc., Dell Inc., and Hewlett-Packard Co. Other chips are used in motherboards produced by ASUSTeK Computer, PNY Technologies, and other firms.

NVIDIA was named one of the Most Admired Companies of 2009 by Fortune Magazine. It was founded in 1993 by Jen-Hsun Huang, who had worked at LSI Logic Corp. and Advanced Micro Devices Inc., and Chris Malachowsky and Curtis Priem, who came from Sun Microsystems Inc.

In 2010, Nvidia introduced its next-generation ION graphics processors, boosting by 10-fold the performance of chips that run small netbook computers.


On its Web site, Nvidia says "as the market and industry rocks and rolls, the people of NVIDIA stay focused on their number one objective: to continue to build one of the most influential technology companies in the world. It is this clear goal, coupled with passion, determination, and the most brilliant minds in the industry, that shape our employee culture and fuels our insatiable quest for winning."

Chief Executive Jen-Hsun Huang, in a 2010 New York Times interview, talked about two core company values:

“One is the tolerance to take risks and the ability to learn from failure. This ability to celebrate failure, if you will, needs to be an important part of any company that’s in a rapidly changing world. And the second core value is intellectual honesty -- the ability to call a spade a spade, to as quickly as possible recognize that we’ve made a mistake, that we’ve gone the wrong way, and that we learn from it and quickly adjust."

Huang said he learned much from NVIDIA's early years, when the company... "raised all this money... hired 100 people. We built the technology and it just didn’t work. I learned a lot about leadership during that time.


On its website, Nvidia says, "the company thrives on competition, and we are hiring exceptional engineers who are ready to rise to the challenge, as we race neck and neck to the top of the graphics world.

In a recent New York Times article, Nvidia CEO Jen-Hsun Huang said of the company's interview process, "first of all, if you use words like love -- “I love doing this” -- you can just tell when somebody’s passionate about something. The second thing is, I’ll ask you about one of your greatest failures; 'Tell me about something where you just shanked into the woods. What happened? How’d you deal with it? How’d you get back into the game?' And the third one is, I’ll ask somebody to just teach me something... People who are really receptive to brainstorming and creativity will say: 'Huh, that’s interesting. Well, what if we did that?' Somebody who doesn’t like criticism will say: 'That’s been tried. It doesn’t work.' So those people just tend not to be good collaborators."

Facts & Resources

Employees:   5,700
Stock Quote   NVDA
Company Site:   www.nvidia.com
Career Site:   Careers


Subsidiaries & Divisions

  • NVIDIA US Investment Co.
  • Mental Images Inc.


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