On its Web site, Nvidia says "as the market and industry rocks and rolls, the people of NVIDIA stay focused on their number one objective: to continue to build one of the most influential technology companies in the world. It is this clear goal, coupled with passion, determination, and the most brilliant minds in the industry, that shape our employee culture and fuels our insatiable quest for winning."
Chief Executive Jen-Hsun Huang, in a 2010 New York Times interview, talked about two core company values:
“One is the tolerance to take risks and the ability to learn from failure. This ability to celebrate failure, if you will, needs to be an important part of any company that’s in a rapidly changing world. And the second core value is intellectual honesty -- the ability to call a spade a spade, to as quickly as possible recognize that we’ve made a mistake, that we’ve gone the wrong way, and that we learn from it and quickly adjust."
Huang said he learned much from NVIDIA's early years, when the company... "raised all this money... hired 100 people. We built the technology and it just didn’t work. I learned a lot about leadership during that time.