New York City based start-up appssavvy will hire up to 40 new employees over the next year after raising $7.1 million in new financing from investors including AOL Ventures and True Ventures.
The company's technology produces advertisements based on user activity. For instance, if a video game player advances to a new level, they will be presented with a message congratulating them and offering an ad, deal or discount that they can enage with. The company's clients include video game publishers Playdom, ngmoco, and Chinese Internet company Tencent.
"We give publishers the tools to create experiences that are highly integrated into their site or game, and the engagement rate is 4 to 8 times higher than the industry standard," said Michael Burke, president and co-founder.
About 40% of appssavvy's new hires will be on the tech side, said Burke. The company will be hiring Web developers, engineers, mobile developers, data architects, user experience designers and product managers. Technical positions will be based in New York and San Francisco. Positions in sales, marketing and network analysis will also be open.
Cash and equity compensation at the company is competitive, Burke said. He said the company's revenue is in the tens of millions.
Write to Joseph Walker at Joseph.Walker@dowjones.com
