Loyalty and rewards start-up CrowdTwist will hire at least 10 new employees after raising $6 million in new financing in a round led by SoftBank Capital and Fairhaven Capital.
The New York-based company makes a software platform for companies to track customer engagement across social media sites like Facebook and Twitter, and to offer loyalty rewards based on purchases and off-line engagement. Customers have to opt in through a sign-in process to participate and have their activities tracked. The company's clients include J.C. Penney and Live Nation.
"Our clients get a significant increase in sales and engagement, and a much more sophisticated understanding of their audience," said Chief Executive Irving Fain. Founded in 2009, the company currently has 10 employees.
CrowdTwist is looking for experienced developers to manage its API, and engineers with experience programming in PHP, Javascript, and who have database experience. There are also positions available in sales for people with experience selling to chief marketing officers and heads of social media.
Fain declined to discuss the company's revenues. Compensation is competitive, he said, and "equity is absolutely an opportunity."
Write to Joseph Walker at Joseph.Walker@dowjones.com
