Morning Coffee Oct 05 2011

Kraft Starts Search for Head of $16 Billion Grocery Business

By damian ghigliotty

Sometimes finding the right leader takes a little time and effort.

Kraft Foods has hired the executive search firm Heidrick & Struggles International to seek out external candidates to lead its North American grocery spinoff when the company divides its businesses next year, Bloomberg reported.

The foodmaker's board is also considering its internal candidates to run the $16 billion grocery company, according to sources familiar with the matter.

The company's chief executive officer, Irene Rosenfeld, said last month that she will hold a leadership role in one of the two companies and is likely to lead the new snacks company, according to analysts.

Kraft announced its plans to split the company in early August.

Related: Who Will Be the New Kraft King?

Sales Buzz

Retailers Plan Fewer Layoffs (FINS)

There were four times fewer planned layoffs in the retail sector in September than there were in August, according to a report by outplacement agency Challenger, Gray & Christmas.

Walgreen's Selling Well (Retailing Today)

Walgreens reported September sales of $6 billion, an increase of 5.4%. Sales in comparable stores increased 3.1%.

Another Foreign Retailer Comes to NY (Chain Store Age)

Marimekk, a Finnish textile and clothing company, is opening its first New York City store today. The store showcase new products.

Marketing Buzz

The Death of an Ad Campaign (Ad Age)

Ad campaigns are dead now that the power has clearly shifted from brands back to consumers, Ad Age argues.

Spin Becoming a Bi-Monthly Pub (Adweek)

Spin will publish only six issues next year, down from 11 this year, according to Adweek. The magazine also plans to cut its rate base to 350,000 from 450,000 – a clear sign that the Web is replacing print for its readership.

Hulu to Stream Spanish TV (Media Decoder)

In a move similar to P&G's effort to court Hispanic shoppers, Hulu is adding Spanish language television shows to its streaming service.

Buzz Around the Office

Now You See It (Imgur)

Stare at the red dot. See the blue circle disappear. Whoa.

List of the Day: When Not to Schedule an Interview

Timing is everything.

1. Avoid early morning meetings

2. Avoid the last meeting of the workday

3. Avoid pre or post-lunch meetings


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